A New Era
Born from legacy. Inspired by culture. IVERSON is more than a beverage, it's a movement. Created in partnership with global icon Allen Iverson, wellness pioneer Viola, and the innovative team at Horticulture Co., IVERSON delivers a plant-powered alternative to traditional alcohol and tired rituals
Crafted With Purpose
Our mission: take premium THC, combine it with real fruit flavors, and deliver a consistent, controlled experience with cultural soul. IVERSON is for those who’ve seen the game, changed the game, and now want to lounge in a different lane mindful, elevated, connected.
The Experience
Whether you’re winding down, stepping up, or simply connecting with moments that matter it’s about being present, not pressed. With IVERSON you get the vibes, minus the regret. The buzz comes on your terms, not on autopilot.
